New Client Announcement- EQUINOX!

by KrisRuby on April 16, 2013

Exciting news! We are pleased to announce Ruby Media Group has been named the Agency of Record for national fitness brand EQUINOX. We are the AOR for all Equinox’s in Westchester & Fairfield County including Equinox Greenwich, Equinox Darien, Equinox Mamaroneck & Equinox Scarsdale! Drop us a line to discuss any press opportunities for EQUINOX in Westchester or Fairfield! Welcome, EQUINOX! We are so psyched to work with such a talented group at EQUINOX!! Thank you!

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Social Media Recruiting

by KrisRuby on April 16, 2013

Tips from Social Media Expert Kris Ruby

FOX BUSINESS

Social Media Recruiting

Social media is a powerful tool for job searching. Many entry level grads are using social media extremely effectively by following potential employers they are interested in working for after graduation and including them in #FollowFridays and Re-Tweeting their content. They build an online relationship with their “dream employer” long before they ever submit their resume. That way, when an employer does receive their resume it is more likely to stand out.

Using Twitter to effectively gain employment

People can definitely use Twitter and Social Media to effectively gain employment! The key is using social media creatively to differentiate your “brand equity” from all of the clutter. Linking to a digital portfolio or resume is critical. As a Digital PR Agency, we rarely receive applications that are made in MS Word anymore. Most of the entry-level grads are all sending in links to their digital portfolios or resumes made with infographic platforms.

 Is social media recruiting industry specific?

Yes, it does depend on your industry. I do believe it is better suited for communications professions vs. those in the finance industry. Finance industry entry-level grads should still use a standard resume format. In advertising & digital media, it is now expected that your resume will be “out of the box” and digitally integrated. That is what potential employers are locking for if you want to work in the communications industry.

Would you recommend job searchers use social media? 

Yes, I would definitely recommend job searchers use social media. The key here is if you are going to use social media to obtain employment, then keep everything on those social media accounts professional from the beginning. The biggest mistake I see is that job seekers will start following an employer on Twitter or add them as a ‘friend’ on Facebook after submitting their flawless resume, and their social media accounts are riddled with errors, typos and slang. It makes the employer wonder who actually wrote the resume that was just submitted. You want to create a cohesive brand identity on all social media channels you are a part of so that you impress the potential employer every time they connect with you on a different network and discover more about you! Social media should enhance your resume, not detract from it. When used correctly to enhance, it can be a distinguishing factor in who gets hired.

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The New Résumé: It’s 140 Characters

April 16, 2013

According to a recent WSJ article, Twitter is becoming the new job board. It is also becoming the new résumé. Fed up with traditional recruiting sites and floods of irrelevant résumés, some recruiters are turning to the social network to post jobs, hunt for candidates and research applicants. Social Media Expert Kris Ruby of Ruby Media Group [...]

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Westfair Social Media Debate

March 26, 2013

Ruby Media Group President Kris Ruby participated in Westchester County Business Journals Social Media Debate held at Benjamin Steakhouse on March 21st. Panelists included Ted Miller of Datakey Consulting and Author B.J. Mendelson. The debate was moderated by Liz Bracken Thompson of Thompson- Bender. This was a fiery debate and we were happy to participate [...]

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Manti Te’O Catfishing Scandal

February 22, 2013

Social Media & Public Relations Specialist Kris Ruby of Ruby Media Group on Notre Dame’s Manti Te’o’s Girlfriend Hoax & Catfish Scandal  Click here to watch Ruby on FOX BUSINESS The world of Internet Dating has changed. Catfishing is here to stay- whether you are a pro football player or someone in the mid west, cat [...]

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Carnival Public Relations Crisis

February 22, 2013

Carnival Public Relations Crisis During such a fast paced media environment, people expect answers quickly in a crisis. If they are not getting answers quickly, people are will turn to social media to revolt. This is exactly what happened with the Carnival Cruise Line when a cruise ship from its Costa subsidiary sunk off the [...]

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Ruby Media Group Fundraiser for Sandy Hook Victims Draws National Media Attention- NBC Brian Williams, Ann Curry

January 3, 2013

Ruby Media Group organized a fundraiser for the victims of Sandy Hook at Benjamin Steakhouse Westchester with Host Stacyknows. 26 Westchester Mothers came together in a candlelight vigil to read aloud their act of kindness. Over $5,000 was raised at the vigil, and Benjamin Steakhouse donated 26 dinners to the victims families. We wanted to [...]

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#26Acts of kindness movement grows as feel-good trend goes viral after Newtown

January 3, 2013

#26Acts of kindness movement grows as feel-good trend goes viral after Newtown.

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Social Media Holiday Gift Guide 2012

December 10, 2012

Looking for the perfect present for the social media enthusiast in your life? Look no further! We have compiled a list of the top social media stocking stuffers this holiday season. For a complete list to our social media holiday gift guide, click here.  Like and Dislike stamps for the office. The perfect gift for the [...]

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New Year, New Media Plan!

November 21, 2012

From social media to digital media, we have your needs covered for 2013. RMG will create a comprehensive media plan that incorporates traditional and social media to help meet your marketing objectives. Contact us today to start planning your media strategy for 2013!

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Oppenheimer Small Business Forum Highlights Role of Social Media in Marketing Small Businesses

November 16, 2012

Ruby Media Group Founder Kris Ruby Keynote’s Economic Development Forum Hosted by Senator Suzi Oppenheimer and Women’s Enterprise Development Center  Senator Suzi Oppenheimer (D-Mamaroneck) and the Women’s Enterprise Development Center (WEDC) hosted a successful Small Business & Economic Development Forum on Tuesday, October 23rd at the White Plains Public Library with Keynote speaker Kris Ruby [...]

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Oppenheimer and WEDC Host Small Business & Economic Development Forum in White Plains

November 16, 2012

            Senator Suzi Oppenheimer (D-Mamaroneck) and the Women’s Enterprise Development Center Inc. (WEDC) are pleased to announce that they will host a Small Business & Economic Development Forum on Tuesday, October  23, 2012, from 9:30 – 11:30 a.m. at the White Plains Public Library, 100 Martine Avenue, White Plains.  This is the [...]

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Ruby to Keynote WEDC Small Business and Economic Development Forum with NY State Senator Suzi Oppenheimer

October 17, 2012

To attend the Small Business & Economic Development Forum and Breakfast: Making Social Media Work for Your Small Business , click here.

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RMG Hosts March of Dimes: an Enlightening Evening of Fashion, Art, and Empowerment

October 17, 2012

For tickets to this event, click here.

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Using Pinterest to grow your business

August 20, 2012

Last week, the social pinboard site Pinterest that has everyone talking ditched its invite only policy and offered open registration to all users. Now, anyone can begin pinning away on the social media site that has been dubbed “the fastest growing social site.” But how do you use Pinterest to grow your business and build [...]

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Ruby Media Group Wins 34 Awards and Peoples Choice Award at The Big W 2012 Awards Hosted By The Advertising Club of Westchester

June 8, 2012

                Ruby Media Group, a social media and public relations agency located in Mount Kisco, NY won 34 Advertising Club of Westchester (ACW) Big W Awards at the 2012 annual Big W Gala, including the coveted People’s Choice Award. The event was held at Abigail Kirsch at Tappan [...]

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Upcoming Westfair Roundtable: Social Media, Love it Or Hate it

May 1, 2012
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RMG to Keynote 2012 Miss Independent Conference- Mercy College, C Step, STEP, Upward Bound

April 17, 2012

Really honored to be chosen to Keynote the 2012 Miss Independent Conference this year by Mercy College, C Step, STEP & Upward Bound!

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Westchester County Business Journal: Small Business Report- Social Media

February 21, 2012

                            Public Relations and Social Media: A perfect pair Three years ago, social media was all the rage.  As businesses struggled to stay afloat in tough economic times, they slashed traditional advertising budgets and put PR and marketing on hold.  Then came [...]

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Professional Women of Connecticut: Public Relations Meets Social Media

February 11, 2012

Join Professional Women of Connecticut on February 27th for a great event: Public Relations Meets Social Media, The intersection between PR and Social Media in 2012. We will discuss social medias role in your overall media budget, media planning and buying, traditional advertising vs. Facebook advertising and more!

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