Exciting news! We are pleased to announce Ruby Media Group has been named the Agency of Record for national fitness brand EQUINOX. We are the AOR for all Equinox’s in Westchester & Fairfield County including Equinox Greenwich, Equinox Darien, Equinox Mamaroneck & Equinox Scarsdale! Drop us a line to discuss any press opportunities for EQUINOX in Westchester or Fairfield! Welcome, EQUINOX! We are so psyched to work with such a talented group at EQUINOX!! Thank you!
Tips from Social Media Expert Kris Ruby
Social Media Recruiting
Social media is a powerful tool for job searching. Many entry level grads are using social media extremely effectively by following potential employers they are interested in working for after graduation and including them in #FollowFridays and Re-Tweeting their content. They build an online relationship with their “dream employer” long before they ever submit their resume. That way, when an employer does receive their resume it is more likely to stand out.
Using Twitter to effectively gain employment
People can definitely use Twitter and Social Media to effectively gain employment! The key is using social media creatively to differentiate your “brand equity” from all of the clutter. Linking to a digital portfolio or resume is critical. As a Digital PR Agency, we rarely receive applications that are made in MS Word anymore. Most of the entry-level grads are all sending in links to their digital portfolios or resumes made with infographic platforms.
Is social media recruiting industry specific?
Yes, it does depend on your industry. I do believe it is better suited for communications professions vs. those in the finance industry. Finance industry entry-level grads should still use a standard resume format. In advertising & digital media, it is now expected that your resume will be “out of the box” and digitally integrated. That is what potential employers are locking for if you want to work in the communications industry.
Would you recommend job searchers use social media?
Yes, I would definitely recommend job searchers use social media. The key here is if you are going to use social media to obtain employment, then keep everything on those social media accounts professional from the beginning. The biggest mistake I see is that job seekers will start following an employer on Twitter or add them as a ‘friend’ on Facebook after submitting their flawless resume, and their social media accounts are riddled with errors, typos and slang. It makes the employer wonder who actually wrote the resume that was just submitted. You want to create a cohesive brand identity on all social media channels you are a part of so that you impress the potential employer every time they connect with you on a different network and discover more about you! Social media should enhance your resume, not detract from it. When used correctly to enhance, it can be a distinguishing factor in who gets hired.