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PR & Social Media: What to hold off on posting to keep up press relationships
“A lot of people are making mistakes using social media to announce their recent press hits– but they are doing it at the expense of their press relationships.”
New Haven, Conn (WTNH) – Social media expert Kris Ruby spoke with GMC Weekend about social media etiquette and tips for using it.
When it comes to Public Relations and Social Media, a lot of people make a mistake by using social media to annnounce their recent press hits. It’s a mistake because they’re doing it at the expense of their press relationships.
Reporters have deadlines, and often publications do not want their story ideas exposed until after the story comes out. The next time the Wall Street Journal or the New York Times calls you, think twice before posting about it, or you could post your way right out of getting featured or quoted!
Kris’ three tips for using social media for press hits.
1) If you are interviwed by a reporter, do not post about the interview unless you have their permission.
2) If you are going to use social media to crowd source information about the interview, get permission.
3) If you are trying to pitch a story idea to an editor, do not post it on their wall.