About Ruby Media Group

About Ruby Media Group

Ruby Media Group (RMG) is a full service Public Relations and Social Media Agency in Westchester & Fairfield County.  RMG specializes in creating award winning integrated public relations and social media campaigns. RMG “socializes” businesses for Web 2.0 and helps companies adapt traditional marketing into social media platforms.

RMG: Your Full Service Agency

Advertising, Public Relations, Social Media- RMG is your one stop shop for campaigns: from concept creation to implementation and execution, across multiple channels including social media, PR and advertising.

How RMG Functions as an in House Agency

Ruby Media Group functions as an in house Public Relations, Social Media and Advertising Agency for clients. We provide PR outreach and follow-up to the media; making sure journalists are aware of company news. As a full service agency, we also seek out relevant sponsorship & advertising opportunities and create award winning ads and marketing campaigns.

Our Approach

All of our social media marketing & public relations campaigns are fully integrated. RMG seamlessly integrates traditional media and social media to ensure maximum reach. We manage the creative details of the campaign so your message is clear, cohesive and consistent.  We understand micro targeting, and spend your dollars in the most cost effective manner for any outbound media buying in an effort to reach specific, targeted segments for print advertising or Facebook advertising.

PR Services

We research and respond on your behalf to relevant journalist inquiries for stories that fit your profile best. Through relevant pitching, we have secured high-profile media mentions and placments for clients.

Measurement

We go above and beyond weekly status updates with our clients. We are integrated into our clients businesses, and as their full service agency, speak to them every day.  We measure success by how much ink you get; digital and traditional ink! We also measure success by campaign engagement, sign ups for promotional sweepstakes, increase in fans or likes, increase in new clients, increase in placements, promotional opportunities, buzz about your business, and unique creative campaign work.

Meet Kris Ruby, CEO & Founder 

Kristen Ruby, Founder & CEO
Social Media Marketing & PR Strategist

Kristen founded RMG with the goal of opening the vast potential of Social Media on the web to companies wishing to build relationships, grow and profit from Web 2.0. Kristen is at the epicenter of the social media marketing world and frequently speaks to businesses and associations on social media and public relations.  She also presents social media workshops for CEO groups to empower business owners to utilize social tools for their networks. Kristen was honored by Columbia University’s Business School to lead a social media workshop for its alumni organization and was chosen to speak on personal brand authenticity at Microsoft.

Kristen graduated from Boston University’s College of Communication with a major in Public Relations. Kris has filmed segments on personal branding, social media overload, and how social media is impacting dating on ABC Good Morning CT and NBC.  Kris is also a columnist for JMAG & Inside Chappaqua Magazine on social media/ branding and was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars for 2010. Most recently, Ruby was featured on BRAVO’s hit show “Millionaire Matchmaker” as a social media expert. Stanger called Ruby “one of the pre-eminent social media experts in the field!”

Our Agency- Meet the team 

Jonathan Kinzler - Director of Media Buying

Jonathan Kinzler brings over 25 years of marketing and advertising experience to Ruby Media Group. He transitioned from film and television commercial production into corporate media sales, working in radio, promotional events and cross-platform sales. Kinzler helps businesses with all media planning and buying.  Kinzler’s vast experience working both sides of the negotiating table makes Jonathan uniquely qualified to develop media plans that maximize returns without wasteful overbuying of less desirable inventory. At Ruby Media Group, Kinzler works with small to mid-sized companies focused on ROI, to help maximize their marketing dollars. We provide our clients with the knowledge, experience, and quality that Fortune 500 companies receive from large multinational agencies, scaled to fit the budget and environment of today’s up and coming entrepreneurs.

Grace Bennett – Director of Editorial

Grace Bennett is the Director of Editorial for all social media and PR content. Grace brings her editorial magic to content creation and revision for social media posts, blogs and tweets and releases. In 2007, Bennett was the recipient of the “Superwoman of the Year” Matrix Award from the Westchester/Putnam County chapter of Women in Communications. Bennett’s writing has appeared in The New York Times, Child, American Health and Good Housekeeping. Bennett has held positions as Senior Editor at McCall’s Magazine, Senior Consulting Editor at Sesame Street Parents’ Magazine and Health Editor at Woman’s Day Magazine. She holds a Master of Science degree from the Columbia University Graduate School of Journalism and a Bachelor of Science degree from Boston University. Grace serves on the advisory board of the Holocaust and Human Rights Education Center in White Plains. She currently resides in Chappaqua, NY.

Jim D’Angelo – Creative Director

Jim D’Angelo is the Creative Director at Ruby Media Group. D’Angelo is responsible for all photography for RMG clients including personal branding, product shoots, grand openings, ribbon cutting ceremonies, galas, executive head shots, photo re touching and more! Jim’s unique photography style makes him a favorite among clients.