Upcoming Events

LMA Metro New York’s Connecticut City Group presents:

Spring Lunch ‘n Learn: Social Media Strategies with Kris Ruby, President of Ruby Media Group

Join us to meet your Westchester and Fairfield County colleagues and discuss hot topics in social media strategies for law firms. Kristen Ruby will share some of her tips for best practices and guide us through new ideas.

This is an opportunity to share our experiences, what works and what doesn’t and learn something new!

Kristen is at the epicenter of the social media marketing world and frequently speaks to businesses and associations on new media and viral marketing. Kristen was honored by Columbia University’s Business School to lead a social media workshop for its alumni organization and was chosen to speak on personal brand authenticity at Microsoft.

She has partnered up with some of Westchester’s most reputable PR and marketing agencies as their New Media Specialist on social media campaigns, including Co Communications and DataKey Consulting. Kris has filmed segments on personal branding, social media overload, and how social media is impacting dating on ABC Good Morning CT and NBC. Kris is also a columnist for JMAG & Inside Chappaqua Magazine on social media/ branding and was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars for 2010.

Lunch is provided, and weather permitting, will take place OUTSIDE on Greenwich Harbor!

Thursday, June 9 from 12:15-1:45 p.m.

Withers Bergman LLP

660 Steamboat Road

Greenwich, CT 06830
$10 fee, cash or check payable to NYLMA

(Located walking distance from the Greenwich train station; if driving, please park in “visitor” spaces in the lot)

Please RSVP to amy.fischer@withers.us.com by June 6, 2011.

Social Media Marketing Workshop Planned for June 10

The Westchester County Association, Ruby Media Group and Hospitality Resource Group, Inc. will present a workshop, “Social Media Marketing,” 8:30-10:30 AM, Thursday, June 10, at the Sam’s of Gedney Way, White Plains.

FOR IMMEDIATE RELEASE

PRLog (Press Release) – Jun 04, 2010 – The Westchester County Association (WCA)— the area’s premier business membership organization— and Hospitality Resource Group, Inc. (HRG), a Westchester-based management consortium specializing in event planning, corporate training and marketing and brand management, will present a workshop, “Social Media Marketing,”

8:30-10:30 AM, Thursday, June 10, at the Sam’s of Gedney Way, White Plains.

The workshop will be led by speaker Kristen Ruby of Ruby Media Group, a White Plains-based public relations, personal branding and social media agency. Ruby will give each participant an interactive session regarding the main social media networks, which include LinkedIN, Twitter and Facebook.

This is the third session of The Continuing Knowledge Series, which was launched last December, to help business professionals navigate their way through difficult economic times and prepare them to succeed as the economy recovers.

“Social Media Marketing” will help participants to learn a variety of useful marketing techniques concerning numerous media outlets. Specifically, one will show how to optimize content by leveraging social media sites for personal as well as corporate branding through new marketing distribution channels. Additionally, participants will be able to view live examples of LinkedIN profiles, a business-oriented social networking site that is successful for lead generation and branding.

The cost of the breakfast workshop is $75 for current WCA members and $150 for future members. For more information and to register, visit http://www.westchester.org

The Westchester County Association (http://www.westchester.org) is the preeminent business membership organization in Westchester County. The Association is committed to business advocacy, economic vitality and to providing a strong and clear voice for the interests of businesses on the regional, national and international levels. Its key objectives are: promoting positive economic development in the region; fostering business development; and providing its members with access and interaction with key public and private sector individuals, agencies and organizations.

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About the Westchester County Association: The Westchester County Association (http://www.westchester.org) is the preeminent business membership organization in Westchester County. The Association is committed to business advocacy, economic vitality and to providing a strong and clear voice for the interests of businesses on the regional, national and international levels. Its key objectives are: promoting positive economic development in the region; fostering business development; and providing its members with access and interaction with key public and private sector individuals, agencies and organizations.

About Ruby Media Group:

Ruby Media Group is a Public Relations and Social Media Marketing Agency. Ruby Media Group helps clients to increase overall brand awareness by enhancing their brand image in web 2.0 communities. Ruby Media Group specializes in social media strategy, implementation and reputation management. Ruby Media Group also specializes in personal branding and traditional Public Relations.

Kris Ruby to Speak at “Mini MBA for the Love Business” workshop with NY Times Bestselling Author Rachel Greenwald and List Clampitt, Founder of The Matchmaking Institute

The love business is a multi-billion dollar industry, and it’s booming in this economy as singles realize that having a partner through tough times is a priority. This is a great new career to explore as a flexible part-time or full-time job. Rachel Greenwald, the NY Times bestselling author responsible for over 750 marriages, has partnered with Lisa Clampitt (founder of The Matchmaking Institute and VIP Life, and author of “Matchmaking: From Fun to Profit”) to teach a private 2 1/2 day training workshop for a small group of potential “cupids” from around the world. Rachel and Lisa will share all their tips, secrets, and insights gleaned from 10+ years of experience creating mega-successful dating companies. No experience necessary to attend, except a true desire to help people find their soul mate!

If you are already working in the dating industry, this workshop will take your business to the next level, with powerful sales, marketing, branding, and pricing strategies to increase profitability, as well as creative ideas and insights for new coaching skills to make your clients more successful in finding love. Special guest lecturer and social media/ personal branding expert Kris Ruby, CEO of Ruby Media Group, will discuss unique and effective social media tactics for matchmakers. Kris will discuss harnessing the power of personal branding for matchmakers and will teach you how to create compelling content and be more proactive with social media marketing to distinguish yourself from the competition!

This dynamic workshop ”A Mini-MBA For the Love Business” will include training on both the business side (how to create and market a successful dating business) and the coaching side (how to help singles become better daters). Space is very limited, so please register ASAP if you’re interested.

When: Monday, June 7th to Wednesday, June 9th, 2010 (9:30am to 5pm each day). You may choose to attend all, or part, of the workshop.
Where: New York City
Costs and other info: Please reply here to this email and we’ll send you a detailed agenda and prices.

If you (or someone you know) is interested in this exciting career, we hope you can make it to NYC in June!

Workshop Leaders:

Rachel Greenwald has an MBA degree from Harvard, and is an internationally renowned dating coach and matchmaker, responsible for over 750 marriages. She is the NY Times bestselling author of two dating books: “Find a Husband After 35: Using What I Learned at Harvard Business School”, and “Have Him At Hello: Confessions From 1,000 Guys About What Makes Them Fall in Love… or Never Call Back”. She appears frequently on television as a relationship expert for The Today Show, CNN, Nightline, and ABC News. She has been featured in The New York Times, People, Fortune, The New Yorker, Cosmopolitan, Glamour, “O” The Oprah Magazine, and many others.

Lisa Clampitt, LMSW, has a Masters in Social Work degree from the University of Michigan and is a New York State Licensed Master of Social Work. She is the founder and president of VIP Life, a professional matchmaker and relationship expert for over a decade and an author of two books: “Matchmaking From Fun To Profit: A Complete Guide to Turning Your Matchmaking Skills into a New Business” and “Make Me a Match, a 21st Century Guide to Finding and Using a Matchmaker”. Lisa is consistently sought after as a matchmaking and relationship expert and has had extensive national and international press coverage including ABC’s 20/20, the O’Reilly Factor, Time Magazine, Cosmopolitan, Forbes.com, among many other media outlets.

Kris Ruby: Kris Ruby is the President and Founder of Ruby Media Group and New Media Dating. She is a journalist, blogger, and public relations consultant specializing in social media optimization and branding. Kris is the co-author of “New Media Dating: Offline Dating in an Online World” and frequently writes about the impact of social media on dating. Kristen is also involved in national speaking engagements and was chosen to lead the Columbia Business Alumni Club of NY workshop on Social Media, speak at Microsoft on Personal Brand Authenticity and Lead an International Jam Session for 85Broads. Kristen graduated from Boston University’s College of Communication with a degree in Public Relations. Kristen has network experience in Los Angeles, Manhattan and Boston. She has worked for Morgan Stanley Global Wealth Management, Sirius Satellite Radio, John Varvatos, PBS, CBS Domestic Television Distribution, DataKey Consulting and The Ether in Hollywood, CA.