Personal Branding Facts

Our partner Brand Yourself provided us with these interesting statistics.. Did You Know 80 million people are googled a day?

2010 Execunet Stats

Of the U.S. recruiters and HR professionals surveyed, 75% report that their companies have formal policies in place that require hiring personnel to research applicants online.

In the United States, 89% of recruiters and HR professionals surveyed find it appropriate to consider professional online data when assessing a candidate; 84% of them think it is proper to consider personal data posted online.

We’ve continued to monitor this trend, developing a series of reports on Digital Dirt that raised awareness of online reputation management, and our 2010 data casts no doubt that recruiters have fully adopted Googling as a best practice with 90 percent regularly conducting this activity.

Forty-six percent uncovered digital deal-breakers, such as ethics violations, falsified employment history and felony convictions, which lead to eliminating candidates from consideration.

The younger generations — digital natives — who largely live online have to make efforts to separate themselves from their less-professional identities when they enter the workforce, but for successfully established executives, they’ll have to work to become visible and distinguish themselves.

86% of U.S. HR workers said that a good online reputation can have a positive impact on a job candidate’s chances — and about half said that a solid image can have a major impact. “Online reputation is not something to be scared of; it’s something to be proactively managed.” via Microsoft

70% of employers reject applicants over online info.

Microsoft 2010 Stats

79 percent of United States hiring managers and job recruiters surveyed reviewed online information about job applicants.

Most of those surveyed consider what they find online to impact their selection criteria. In fact, 70 percent of United States hiring managers in the study say they have rejected candidates based on what they found.

Other Miscellaneous Stats

83% of recruiters use search engines to research applicants CareerBuilder

Half of employers are more likely to hire candidates that invested time in developing a strong online brand using social networks and networking online [ http://www.personneltoday.com/articles/2009/06/18/51117/facebook-and-linkedin-profiles-used-in-recruitment.html Harvey Nash and the Department for Work and Pensions]

35% found content on social networking sites that caused them not to hire the candidate ([CareerBuilder http://www.marketwatch.com/story/forty-five-percent-of-employers-use-social-networking-sites-to-research-job-candidates-careerbuilder-survey-finds-2009-08-19?siteid=nbsh])

The top industries most likely to screen job candidates via social networking sites or online search engines include those that specialize in technology and sensitive information: Information Technology (63 percent) and Professional & Business Services (53 percent). CareerBuilder

This according to research firm Harris Interactive, who was commissioned by CareerBuilder.com and surveyed 2,667 HR professionals, finding that 45% of them use social networking sites to research job candidates, with an additional 11% planning to implement social media screening in the very near future.

75% use LinkedIn (Cheezhead)

48% use Facebook (Cheezhead)

26% use Twitter (Cheezhead)

21% use MySpace (CareerBuilder)

11% search blogs (CareerBuilder)

7% follow candidates on Twitter (CareerBuilder)

45% percent of employers use social networking sites to research job candidates CareerBuilder

26% of college admissions officers use search engines to research candidates (University of Massachusetts Center for Market Research)

50 million times a day, someone Googles someone else’s name (http://www.thebostonchannel.com/news/15336943/detail)