E-Marketing & Inbound Marketing

E-Marketing & Inbound Marketing

Traditional advertising is changing before our very eyes as the virtual world of online marketing continues to gain traction. Online retailers are a favorite destination for shoppers and Internet sales percentages consistently outpace traditional sales.

Inbound Marketing is a new form of E-Marketing known as “permission based marketing” or interactive marketing.

This type of marketing varies from traditional mass marketing, which typically included email blasts, direct mailings and telemarketers.

Inbound marketing is equivalent to “permission based marketing” in that the consumer is opting to receive your status updates, blog feeds or follow your tweets. With inbound marketing, the goal is to deliver the content to your consumers through maximum channel distribution.  The traditional marketing approach was based on reaching out to consumers through email blasts, direct mail and print ads. Due to content overload, people are no longer responding to ads the way they used to.  The news now has to come to the consumers, rather then the consumers trying to find it first.

In order to be successful with inbound marketing, remarkable content is essential.  The editorial staff at RMG will create the necessary content that is optimized through SEO and SMO for related searches to your product offerings.

RMG will “inject” your content into each of the top social networks, creating a viral campaign throughout the social media world across multiple channels.

E-marketing & inbound marketing services include:

• Updating your marketing plan
• Brand building
• Brand positioning
• Building Viral Buzz
• Webinars
• E-Book creation
• Communication strategy
• Marketing Plan 2.0- create updated marketing plan
• Focus Groups
• Message Development

RMG will help your business keep pace with the growing demand for online marketing. Our content writers and journalists will create timely and meaningful content that will generate interest and attention from your targeted audiences and help you gain visibility on the Internet.

Build a partnership with the future,

Build a partnership with RMG

For more information on Ruby Media Groups E-Marketing & Inbound Marketing services, contact us