Social Media Marketing

The future of Marketing

Are you wondering how to reach your target audience through social media?

Do you want the online community talking about your product?

Would you like to leverage social media to create buzz for your brand?

Social Media has evolved into a cost effective strategy in reaching out to targeted audiences and beyond. The key to social media marketing is to identify your target audience beforehand and engage them in an industry-based dialogue.

At RMG, we capture the audience by using relevant and timely content designed to generate interest and establish your company as opinion leaders in your industry.  We also aggregate relevant industry content to increase customer engagement and take your marketing from 1- way to 2-way communication.

Have you thought about how you will extend & adapt your marketing plan for the Social Media Revolution?

Ruby Media Group employs a 4-step process for social media marketing including:

Strategy- Audit and assess traditional marketing plan

• Determine why you are expanding into social media
• Align strategy with business goals
• Determine necessary vehicles and targeting
• Begin at the highest strategic branding level
• Extend reach to your target audience through social media

Channel optimization- Convert and adapt marketing plan for Web 2.0

• Appropriate social channel identification

• Identify relevant keywords for social media and search engine optimization
• Create compelling content to distribute through social channels with targeted keywords

Initial Implementation- Optimize your marketing plan for Web 2.0

• Implement strategy across key social networks as defined by the agreed upon social media strategy.

Maintenance- RMG Social Brand Management- continuing the conversation for you

• RMG will maintain your brand presence
• RMG will train your team on social media maintenance

• Manage all relevant social media accounts and post content from social media accounts

With the advent of social media, the process of content sharing has become instantaneous and consumers now have a much farther reach than they ever had before due to the rise of social platforms.  Consumers now share interesting content with their social networks and communities. Ruby Media Group will create contagious content and will help align your strategic planning goals with your social media strategy.

Ruby Media Group specializes in social media strategy, implementation and reputation management. At Ruby Media Group, we believe that social media marketing is only one part of an entire marketing plan, therefore it is critical to understand the entire marketing communication plan first. We work closely with clients to assess the traditional PR and Marketing work that they have implemented in order to create a cohesive marketing strategy.

Benefits of social media marketing?

·       Cost effective method to reach target audiences

·       Reach- Extend the reach of your target audience

·       Power- Access multiple marketing channels

Will social media marketing replace a marketing plan?

No! Social media marketing cannot replace a marketing plan, it is merely one component of an overall marketing plan.  Social media marketing complements traditional and online publicity initiatives.  Social Media marketing is powerful, but a comprehensive marketing plan must also be in place in order to ensure a cohesive brand identity. We do not believe in posting content live until a thorough marketing plan  has been created.  Our customers appreciate this and see the value as well.  Companies that have taken a different approach have found that their overall brand reputation have been tarnished due to a lack of strategic planning, goal setting, or maintenance.  Social media is a powerful new marketing tool, but it must be handled correctly in order to ensure maximum results.

Feed the Beast! Once you go live, you have to maintain your accounts (or we will do it for you)

After we have initiated the conversation and implemented your social strategy, we will maintain the conversation through RMG’s social brand management service.   We will continue to identify social media platforms where your target audience can be found, what hashtags they are using, and update key followers and “lists”.  We will also create content specific to your target audience that will be posted from your social media accounts to your target audience.  The content will create buzz, engage your community, and initiate the online conversation about your brand.

RMG will penetrate online communities including blogs, video sharing sites, forums, review sites, micro blogging sites and mainstream media sites to spread your content and manage  the conversation about your brand.

Social Media Marketing Services Include:

• · Personal & Corporate Branding
• · Social Media Consulting
• · Social Media Optimization
• · Strategic Planning
• · Web 2.0 Marketing Strategy
• · Social Media Strategy
• · Online reputation management and maintenance
• · Monitoring your online presence
• · Socializing your brand for web 2.0
• · Creation of corporate Twitter, Facebook & LinkedIN accounts
• · Social bookmarking
• · Optimized Public Relations
• · New Business Development
• · Search engine optimization
• · Social media optimization
• · Optimizing in real time
• · Inbound Marketing
• · Social Media Analytics
• · Distribution of links to relevant content
• · YouTube Setup- video distribution strategy

RMG is a digital media agency which provides optimized web 2.0 services including implementation of new media, reputation management, and social media marketing education. Contact RMG today for a complimentary consultation on adapting your traditional marketing plan and socializing your content.

For more information on RMG’s Social Media Marketing Services, contact us