How will a social media marketing campaign integrate with my company’s master marketing communication & PR plan?
At RMG, we pride ourselves in adapting traditional marketing strategies to new social platforms. One of the most vital parts of social media strategy and strategic planning is aggregating all of the traditional marketing efforts and content you have created. By optimizing your brand, we will preserve and adapt your traditional marketing plan, and it will not be lost in the social media world.
We will create a cohesive message across multiple social media platforms and convert your traditional marketing message to the new media channels.
Take the leap into new media and realize what Ruby Media Group can provide for you. With Ruby Media Group, we will socialize your brand into the world of Web 2.0.
What are the benefits my company will gain from social media marketing?
· Increased brand awareness- Differentiate yourself as an opinion leader in your field by sharing relevant content and publishing your own content
· Cost effective marketing- utilize new media marketing to directly reach your target audience
· Expanded Reach- Social media marketing will extended the reach of your target audience
· Power- Access multiple marketing channels through optimized content distribution
What should I expect from a social media investment, and how quickly should I expect it?
Social Media is an extension of corporate branding. As a client, you are paying for the ability to utilize modern electronic techniques to get in front of a targeted audience. Social media is not an advertisement and it is not a banner ad. Social media is inherently about branding to a focused audience. It is about the ability to quickly get in front of prospects, current clients and leads, and to establish an online relationship with them and build customer engagement. Social media marketing differs from traditional marketing in that it does not focus on immediately establishing the value of your services or products, but rather it is about establishing you as an icon and thought leader in the industry- to create an awareness of your name and brand. It is not a specific advertisement for a given product or service- it is about brand engagement. The type of results you should be looking to expect is similar to what you would expect from a long term branding campaign. Social media marketing is essentially a global awareness and branding campaign that takes time to develop.
How will social media help my business?
A business will benefit greatly if its employees understand how to make the most out of social networking. As the CEO of a company, you need your message delivered in an efficient manner and through a medium that is widely accessed by your target market. Today, the fastest growing means of communication is through social media. Social media marketing delivers optimized channel distribution. Each social platform serves as its own channel, and every platform has its own “code of conduct” for content sharing and engagement.
Social media marketing is no longer a passing trend; it is a fundamental shift in the way we communicate. Social media marketing is the future of marketing.
By working directly with a social media marketing expert at RMG, we will act as your virtual CSMO (Chief Social Media Officer) and will serve as your liaison between traditional and social marketing. We will create a social media strategy, complete initial implementation and handle ongoing reputation management and maintenance.
We work with many CEO’s who are extremely busy, yet recognize the need to boost their brand into web 2.0 platforms.
Ruby Media Group bridges the gap between traditional marketing and social media marketing. We create unity between the new and the old.
4 questions for assessing your company’s social media readiness
1 — Who is your ideal target audience?
Who are the business and industry leaders you would like access to? RMG knows how to use social media as a PR tool to initiate the conversations within your industry. While guiding your social media message, RMG will help you engage with target audiences and prospects that you once thought were out of reach.
2 — What is the message – in one sentence – you want people to take away from your company?
What do you want people to remember about your company? Does your company’s reputation ring bells with potential clients or does it flat line? RMG will help you craft the central message, the key takeaway, that potential clients will remember when they interact with your organization through electronic mediums.
3 — What are the keywords needed to find your company online?
What are the key search engine terms (keywords) that people are using to find your company. RMG will help you begin to think like your customers by unlocking the terms needed to build exposure. Once RMG identifies these keywords, we will optimize your site as well as your social media presence to augment your company’s primary Internet visibility.
4 — What topics or articles would your customers be interested in reading about?
RMG will help you answer these questions and craft our social media marketing efforts accordingly. We will aggregate current articles and posts that your followers or fans would be interested in reading and help differentiate you as an opinion leader in your field. We believe in the 10 to 1 ratio with social media- 9 out of the 10 tweets or posts should be about giving back to the community and sharing valuable information. In order to share appropriately, we will spend time every day researching articles that will fit into your company’s overall social media strategy.